The Flawed Era Of GDP Is Finally Coming To An End

the future of wellbeing

3 August 2019


Bhutan started measuring its performance by Gross National Happiness a decade ago. Since then, countries around the world have copied its approach and exposed GPD’s weaknesses. When Bhutan formally enacted GNH as the government’s express responsibility in 2008, the timing was fortuitous. The global financial crash saw governments suddenly looking for alternatives to their current measures of progress.

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