Measuring the value of the digital economy

measurement policy and interventions

Professor Erik Brynjolfsson, Jerry Yang and Akiko Yamazaki Professor and Director of the Digital Economy Lab at Stanford University, delivered the first of 2023’s Wellbeing Research Centre’s seminars on Friday.

His presentation, on using massive online choice experiments to measure consumers’ perceived value of digital goods, may have profound implications on the measurement of wellbeing.

Watch the full talk, including and eye-watering example of Facebook’s contribution to new proposed measure ‘GDP-B’ on the Centre’s YouTube channel.