Falling wine sales reflect a lonelier and more atomised world

The Economist

In 2023 almost 25% of American adults ate every meal alone on a given day, up from 17% in 2003; among under-30s the share has nearly doubled. That pattern probably holds across much of the rich world, says Jan-Emmanuel De Neve, one of the editors of the World Happiness Report, an annual UN-backed study.

The consequences are measurable. Around one in six people worldwide is lonely, reckons the World Health Organisation. In 22 European countries the share of people who said they were “never lonely” fell from 59% in 2018 to 51% in 2022. The latest World Happiness Report found that across countries and ages, how often people share meals predicts life satisfaction almost as strongly as relative income or employment status.