Business of Fashion
The conversation around mental health has gotten louder over the past decades, but Covid-19 has illuminated not only just how important personal wellbeing is, but also the effects it should have on policy.
Jan-Emmanuel De Neve, professor of economics and director, Wellbeing Research Centre, University of Oxford talks with BoF’s editor-in-chief Imran Amed about the need to consider and tangibly measure mental wellbeing, and how those considerations can and should impact GDP. In collecting this data, De Neve said he focused on asking one question in particular: “On a scale of one to 10, how satisfied are you with your life these days?”
“In terms of building back better that means we need to start measuring it properly,” stated De Neve. “We have to measure what we treasure.”
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